Bodies in motion tend to stay in motion. It’s an age-old principle that is at the
heart of a new adidas SLVR collection inspired by martial arts, Fight Club, and the human physique.
For Spring Summer 2013, adidas SLVR builds on a growing tradition of smart and sleek sportswear while further refining the house aesthetic. There is a new emphasis on print, shape, and silhouette in pieces that combine breakthrough fabrics and an effortless attitude. This means a sensual racerback slip-dress in a graphic vegetal print for women or a cool perforated leather jacket in a sorbet tone for men, among many other directional pieces. The entire collection is fused with a go-anywhere elegance that matches the pace of 21st-century lives.
Under the creative direction of Dirk Schönberger, adidas SLVR offers a high-
fashion perspective on sport luxury. “I want to seduce with a pure and functional
yet designed product,” explains adidas SLVR creative director Dirk Schönberger.
“Our signature is this unexpected and innovative piece of simplicity and modernity.”